Fortitech Inc. has won Internet Advertising Competition (IAC) award for its campaign called, ‘The Ultimate Fortification Destination.’ The award is listed as, ‘The Best Food Industry Online Campaign.’ Fortietch ad was chosen over other corporate websites within the food industry.
The aim of the campaign was, informed Maria Battista, director of marketing at Fortitech,
to offer some value to users so that they click and register on the website. There was an incentive for the registration also; a technical paper written by vice president of the company, Dr. Ram Chaudhari was given free.
The ‘Ultimate Fortification Destination’ campaign was designed to be a comprehensive effort to promote interest and understanding of the vast nutritional resources available on the newly redesigned Web site.
