Sometimes, sex sells. Sometimes misplaced sex can hurt your sales. I think that this insensible print ad for Mazda is the best example for the second statement.
This print advertisement for Mazda MX-5, developed by BBR Saatchi & Saatchi Tel Aviv, has an insensibly unique caption- Use condom! This advertisement is apparently not trying to make any cross-promotion. The copy continues- there is only room for two
This ad, though trying to be clever and cheeky, indeed misses its selling point. Dude, your advice to use condoms will not make me buy this.
Credits:
Ad agency: BBR Saatchi & Saatchi Tel Aviv
Chief creative officer: Yoram Levi
Creative Director: Nadav Pressman
Art Director: Yuval Zuckerman
Via: Coloribus
