India is a nation of different languages and diverse cultures. Naturally the creative process in India too takes a different route with a view to reach the minds of the consumers. It is a necessity to monitor the advertising efforts in India, like the Advertising Standards Authority in Britain(ASA) is careful in keeping the basic ethics in advertising intact. Well, Advertising Standards Council of India (ASCI), the self regulatory voluntary organization of the advertising industry, is announcing to the people of India that it is closely watching all the advertising trends.
With the creative support of DDB Mudra, it has launched a nationwide campaign urging people to raise a voice against what they consider to be ‘misleading, dishonest and indecent’ advertising.
If you think an advertisement is misleading, dishonest or indecent, contact ASCI. The copy reads
The campaign consists of print and television advertisements and outdoor promotions.
ASCI, though a voluntary organization, has the legal authority to stop offensive ads from being aired if a complaint is found to be legitimate.
Via: afaqs
