An outdoor advertising effort from Rexona targeting women who love fragrances.
With the creative support from Lowe Ginkgo, Montevideo, Rexona created a poster with samples of its fragrances. The poster invites women to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.
CREDITS;
Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: AgustÃn Acosta
Copywriter: Jorge Gonzalez
