Sex sells. Or, most brand owners believe that sex will help to sell there products better. Sex is even used to sell a toilet cleaner. It is also used to announce the car rental service. But, what about an AIDS awareness ad effort? Sex is used in this advertising effort to promote safe sex.
The campaign has been created by Euro RSCG Zurich for the Swiss Federal Office of Public Health. There are five spots (two spots are included here) which shows people immediately end up in bedroom without condoms. Will these fasts sexy snippets help to really make awareness about safe sex practice?
