There are some ads where playing with visuals is used to convey the idea. This ad for Conservation.org also belongs to that group, and we should say that it cleverly plays with the visual to convey the idea clearly.
The print ad, developed by Grey, Jakarta, says us- When coral reefs disappear, mankind will follow. Visit www.conservation.org to see how you can help.
Well, what we can see from this ad is coral reefs. But, when we take a closer look, we can see many hands that make us remember some scenes from a disaster movie.
Another recent advertising effort which played with visuals: tiny dogs and sneakers between the nails
CREDITS
Advertising Agency: Grey, Jakarta, Indonesia
Executive Creative Director: Ali Shabaz
Creative Director: Agus Arbana
Art Director: Johan Wangarrij
Copywriter: Abimanyu Satrio
Account: Saiful Anwar, Poppy, Juria Haruni
