This is quite an interesting advertising initiative for a wellness center. It actually tries to make people to warm up even when seeing its ad.
In order to read the text on the poster, you need to lean left and right. The concept is that the customers, even from reading about the brand begins their journey to a healthy life style.
CREDITS
Advertising Agency: Ogilvy Group, Kiev, Ukraine
Creative Director: Will Rust
Art Director: Will Rust
Copywriter: Sasha Doroguntsova
Additional credits: Account: Sveta Polyakova
