Don’t use cell phones while you drive. we have heard and seen this message through several PSAs. here is another such campaign, but this time the message is not aimed at the drivers, but their loved ones.
These literally ‘bloody’ ads for Bangalore Traffic Police by Mudra Mumbai, advices people- whether he or she- not to call their lived ones while they drive. The blood-stained ads are enough to get across the message.
We can argue that the ads are overly blood-stained. However, considering the gravity of the issue and the possible effectiveness of this approach, the ads are justifiable.
CREDITS
Advertising Agency: Mudra Group, India
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Akhilesh Bagri
Photographer: Mallikarjun
Retouching : Sathish
