Oh, oh, oh, you can be a serial killer, seasoned jail bird or a ‘learned’ thief, and still you can have a clear conscience if you are suing recycled reuse bags!
This advertising initiative by Tuffy, a plastics company that makes 100% recycled reuse bags, helps you to keep a clear conscience by using recycled bags.
This slightly eerie advertising stunt, developed by Saatchi & Saatchi, Cape Town, emphasizes on the benefits of choosing a recycled bag. To communicate the message, they used over sized bags with printed messages, and placed them at the epicenter of the V&A Waterfront, which attracts an a lot of visitors.
CREDITS
Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Group Head / Copywriter: Gavin Whitefield
Art Director: Gareth Cohen
Illustrator: Justin Southey
Photographer: Ian Anderson
