This is simply a brilliant creative print advertisement meant for promoting Regaine, specialized in hair treatment. The advertisement clearly reveals the message in a most lucid way to the targeted audience. The advertisement has apparently used a very soft, emotional and appealing approach to deal with a very sensitive problem especially among women. The advertisement was launched with a view to boast efficiency of Regaine that claims that it is clinically proven to slow down or prevent hereditary hair loss in 4 out of 5 women. The advertisement is showing a very simple sketch of a woman, which very coherently communicates the problem and the product benefit.
The advertisement has produced an exceptional example great typography. This time around there have been several attempts to use typography in an effective manner but among them only few are successful to be quite impressive and this advertisement is certainly one of them. In addition, the art direction has also been remarkable. The typography of the ad reads, ‘there are some places a woman does not want to be thinner’, which is equally impressive as its presentation. The advertisement is credited to Clemenger BBDO, Sydney, Australia.
Via Emaaltshift
