SHS clothing firm in its latest marketing offensive has endeavored to strike at the basic rebellious instinct of teenagers to promote its new line of clothes designed for teenagers. The campaign apparently depicting a transition period of teenagers, where they move from innocence to turn a person of his or her inner self. The advertisement is showing a boy and a girl stepping out from their homes during late hours depicting their rebellious and independent attitude that marks a clear divide from their earlier innocent instincts. In their background there are fairy tale like pictures of those characters and objects that really kept much importance to them during their days of innocence.
The campaign further shows that as they are now growing up fast their importance, with which they used to play before, have been greatly undermined by them as the teenagers are now open to new and outdoor avenues for their recreation hunger. Strategically, the campaign has not focused on the product benefit but it surely highlighted spirited independent attitude of teenagers, in order to entice them tacitly saying the firm understands their need. The campaign was created by Callegari Berville Grey, Paris, France.
Via Ads of the World
