The volume level campaign

Dr Prem Digital Healthcare Marketing

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This print campaign for The National Foundation for the Deaf (NFD), developed by DDB New Zealand uses three posters that at first glance appear to be promotions for Apple’s iPod. On closer inspection we discover that the focus is not on the player, but on the ears.

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“Mp3 players do permanent damage to young ears. Check your volume leveles at saveyourhearing.org.nz”- The campaign says.

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