This print campaign for The National Foundation for the Deaf (NFD), developed by DDB New Zealand uses three posters that at first glance appear to be promotions for Appleâs iPod. On closer inspection we discover that the focus is not on the player, but on the ears.
âMp3 players do permanent damage to young ears. Check your volume leveles at saveyourhearing.org.nzâ- The campaign says.