Words hurt too. Any kind of violence against children is a crime.
We have seen the campaign for www.goodparent.pl, against child abuse. Now, here is another one for Children and Adolescents Reference Center created by Loducca, São Paulo
Children are fragile. With a sinister power, the impact of unkind words which are uttered senselessly will follow them throughout their life. This campaign meticulously depicts the impact of those bad words on children. Here, we see a little boy who is bruised by words. His nose and lips are bleeding with unkind words. Another ad shows a little girl whose eyes are beaten by senseless words.
Nobody loves you, I hate your voice, retard.. These are some of the words which have injured these children. Though the idea of depicting mental agony by the portrayal of physical wounds is not so new, it is presented in a new and touching way.
Credits:
Advertising Agency: Loducca, São Paulo, Brazil
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Art Directors: Daniel Poletto, Roberta Moraes
Copywriter: Rodrigo Senra
Photographer: Mario Daloia
Via: Ads of the world
