Usually, butter ads go through the beaten track- accompanied by adjectives like sweet, nice, yummy etc. But these ads for Gaylea Spreadables Butter slightly deviate from that beaten track and travel through a different creative path, with a slight touch of humour.
The ads try to indicate the quality of this spreadable butter indirectly. The images of broken croissant and toast are used with taglines that resemble some public awareness campaigns. âStop toast brutalityâ- one ad says. âStop croissant crueltyâ- another says.
The ads âurgeâ the people to stop cruel to the bread and pastries, and claim that Gaylea will do âjusticeâ to them.
Via: Ads of the world
