Soon to be available on stands, the latest gambling and betting mag, The Sportsman, plans to spend a cool £2 million marketing campaign before its launch on 22 March.
Vallance Carruthers Coleman Priest (VCCP) has created the campaign and the TV advert shows a bookie goes a long way to take tips from knowledgeable and updated readers of The Sportsman.
The national press activity counts down to the launch day and features the strapline “A paper read front to back for people who read the paper back to front.”
All the launch activity carries the tagline “The Sportsman knows” and the campaign breaks in mid-March.
Via [Mad]
