Wish there were a method in mainstream traditional advertising. AdAssay methodology is only meant for suppliers in the life sciences who thanks to this incredible device can accurately determine the performance of their ad before, during and after the campaign. The BioInformatics AdAssay methodology delivers, as it claimed, “a unique balance of qualitative and quantitative data.”
With this new methodology life science suppliers will be able to comprehend how their customers will react to their advertising and with the obtained info accordingly shape their ads accordingly.
The ability to tailor an ad campaign to a particular market segment can save advertisers from making costly blunders and throwing money away on ads that are not effective — or, worse, that provoke a negative reaction from customers.
Via [Biz.Yahoo]
