The softness of Surf

Dr Prem Digital Healthcare Marketing

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We have seen the ant couple skiing happily over the polished surface. Now, through this campaign, created by Lowe Bangkok, Unilever Asia is promoting Surf fabric conditioner in Thailand.

To depict the softness of surf, this print campaign features some insects in surprising postures. Ants help each other, a bee looks like an angel, a ladybug is happily skiing… hope PETA wont oppose these ads as they are just photo shopped insects.

Dr Prem Web Design and Development

Credits:

Agency:Lowe Bangkok

Executive creative director/art director: Dominic Stallard

Executive creative director/copywriter: Clinton Manson

Copywriter: Showtika Somjid

Art director: Chanwichit Khuyngern and Scott Hitchcock

Producers: Nuch Lertviwatchai and Monrudee Aniwat

Assistant producer: Saronyod Kittikunwong

Photographers: Anuchai Secharunputong and Nok Pipattungkul

Via: Inspiration room

Dr Prem Healthcare Social Media Marketing
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