We have seen the ant couple skiing happily over the polished surface. Now, through this campaign, created by Lowe Bangkok, Unilever Asia is promoting Surf fabric conditioner in Thailand.
To depict the softness of surf, this print campaign features some insects in surprising postures. Ants help each other, a bee looks like an angel, a ladybug is happily skiing⦠hope PETA wont oppose these ads as they are just photo shopped insects.
Credits:
Agency:Lowe Bangkok
Executive creative director/art director: Dominic Stallard
Executive creative director/copywriter: Clinton Manson
Copywriter: Showtika Somjid
Art director: Chanwichit Khuyngern and Scott Hitchcock
Producers: Nuch Lertviwatchai and Monrudee Aniwat
Assistant producer: Saronyod Kittikunwong
Photographers: Anuchai Secharunputong and Nok Pipattungkul
Via: Inspiration room