How can a new underwear brand promote itself, without going through the naked beaten path? Well, this new underwear brand named Pact, launches a new campaign and the tagline is change starts with your underwear
However, this is not a hollow claim. They have reasons to claim that their brand has something to do with a positive change. They are following their sustainable and certified environmentally sound manufacturing practices and materials. Besides, 10 percent of sales of each product design goes to the affiliated non-profit organizations.
The manufacturing process is environment friendly and the production process is done using organic cotton.
Via: Inspiration room
