The makers of ‘The Nativity Story’ have rolled out a television advertisement urging people to stand up for Christmas. The advertisement is based on the arduous journey of Mary and Joseph and the miraculous pregnancy that explain the birth of Jesus with historical facts. However, few critics of the advertisement have argued that this is just a marketing gimmick.
The ad opens with some news item that shows how Christmas has been sacrificed in the veil of secularism. On the other hand, supporters of the ad have pointed out this is a good move in the direction of entertainment that is wholesome and uplifting. Moreover, the advertisement will definitely be making people curious to see the movie. The campaign can be definitely be dubbed as strategic one.
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