‘Get a Mac’ Campaign: Goodwill

Dr Prem Digital Healthcare Marketing

This is Apple’s latest television advertisement continuing its ‘Get a Mac’ campaign featuring John Hodgeman and Justin Long. The advertisement has now also moved on the Apple Website using QuickTime. The advertisement entitled ‘Goodwill’ is based on the Christmas theme to mark the importance of the season.

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Recently, the actors of the ‘Get a Mac’ campaign were awarded Bob Garfield’s 2006 ‘Bobby’ Awards. Both the actors were chosen Garfield’s favorite male commercial performers.

The advertisement is showing both men wearing Santa caps and as usually entangling their approaches towards life. Moreover, the advertisement ends with a affectionate hug between the two.

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