This is an interesting advertisement campaign for the Murray River, Victoria, promoting tourism. The advertisement is based on two ideas, one of them clearly presenting the leisure activities around the serene river and another one is quite indicative. The use of the key seems to portray a clear departure from the hectic normal life to a relaxing moment at the river.
The ad has shown people taking relief from their hectic scheduled to relax at the exotic location. Beyond doubt, the excellent photography of the ad has helped the campaign to enhance its attractive presentation. The ad campaign has been titled, ‘The Murray river. Wind Down’ and it is conceptualized by Publicis Mojo, Australia.
Via Ads of the World
