This print advertisement by Halls was held winner at Eurobest 2006. The ad is quite humorous representing the self expressive genus of advertisement. The ad is showing a man taking vapor while keeping just a tablet of halls underneath. The presentation of the advertisement is so strong that it explicitly and clearly spells out the message; the effect of the Halls is so strong that it could be taken as vapor.
The idea was very expressive in itself and it enabled the admen to bank on the strong visual sense. Therefore the ad is created out of synthesis between expressive idea and remarkably excellent execution. The copy of th4e ad is ‘Balsamic Action’. The ad has been created by JWT, Milan.
Via I Believe In Adv
