Jeep is likely to launch its fresh marketing campaign running on the theme of ‘bugs’ to launch its two vehicles, the new 2007 Jeep Wrangler two-door, the brand’s icon, and the new Jeep Wrangler Unlimited, the first-ever four-door Wrangler, in its latest product offensive.
Therefore, Bugs will be representing the new genre of Jeep this time around. The ad has been created by BBDO, Detroit. The TV spots will be appearing during the most watched TV programs in the prime time. Wrangler Unlimited will be introduced in African American market with a TV commercial called ‘bigger deffer’.
Another TV commercial, Lizard, will be introducing all new 2007 wrangler while TV commercial named ‘Rock crawler’ will be representing both new products.
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