We have wondered what prompted General Motors to send an internal message asking employees to avoid using the word Chevy (Whatâs wrong with âRidinâ in My Chevy.â?). The reason behind that suggestion was, as per their communication, to maintain a consistent brand image. That same reason made us wonder what a marketing blunder was it to discourage the use of the word.
Now, GM seems to be moving back from that bizarre marketing suggestion, describing the memo as “poorly worded” and called it âa rough draftâ and âa bit of fun.â So, Chevy, will continue to roll on the highways of popularity.
GMâs announcement to dump the name has attracted widespread objections, particularly among, advertising pundits, who ridiculed the move as a wrong marketing decision.
