It seems that Antonio Fedirici- the ice-cream company-has not any intention to stop targeting the nuns in its advertising gimmicks. Now, in its new ad, it features a pregnant nun who enjoys an ice-cream with a strap line- immaculately conceived
Without any surprise, the ad has invited many complaints and the Advertising standards Authority is set to check about them. So far, about 40 complaints have reached ASA about the ad. The complainants say that the ads are derogatory to Christians and it mocks the birth of Jesus.
As already mentioned, this approach targeting nuns is a not new thing for this ice-cream company. The ad is the latest in the company’s “Ice-cream is our religion” campaign.
Via: Guardian
