Graphic representation of foul smell, scary, bloody anti-domestic violence campaign, and now this detergent creatures..Sure, there is something eerie about all these ads from China. This campaign for Ariel laundry detergent, developed by Saatchi & Saatchi Guangzhou, China, presents stains as frightening creatures.
Why all these ads from this country goes a bit extreme, why is there always a horror factor, an eerie element? Are the agencies thinking that this kind of treatment will help to grab the attention of the target audience? I donât know. But, one thing is sure. Or, seems sure to me. There is something special about these Chinese ads, and that speciality is not so pleasant.
These Ariel ads carry a headline (translation)- Be prepared with Ariel. Prepared for a grub-bath! There will be stains!
Credits:
Agency: Saatchi & Saatchi Guangzhou, China
Executive Creative Director: Ng Fan
Creative Director: Wendy Chan
Art Director: Ng Fan, Wendy Chan, Liu Zhong Quing, Ye Zhi Guang
Copywriter: Au Kin Cheong
