Advertisers are finding out new ways to surprise the consumers. A good example to support this statement can be read, sorry, seen in the Entertainment Weekly.
The copies of the print magazine carry tiny plastic screens which consist of 40 minutes of video and sound. See it, watch it, then you will believe it. This devices were created by a company called Americhip.
Through this special advertising effort, CBS is trying to promote its new Fall season. The readers, sorry, the viewers can watch a clip of the sitcom “Two and a Half Men.”, and another one for the new crime-investigation spinoff “NCIS: Los Angeles.”
Hope this will be a new ray of hope for other newspapers and magazines that are gasping for ads.
Via: 5 blogs before lunch
