This print campaign for graduate career coach, created by Hill Holliday Advertising, features some desperate job seekers who have apparently not much experience.
The campaign shows Resumes of the job seekers and their desperate faces.
Making a list of contacts. Can’t think of anybody, though my uncle has a friend who knows a guy who might know someone.- One jobseeker fills the experience section so.
Having trouble setting up interviews. Need money. Might donate blood or apply to be a game show contestant â this is another job seekerâs experience.
This campaign, with a slight tinge of humour, carries a clever concept.
Credits:
Advertising Agency: Hill Holliday Advertising
Creative Directors: Tim Cawley, Kevin Daley
Art Director: Kevin Daley
Copywriter: Tim Cawley
Photographer: Guido Vitti
Via: Ads of the world
