Most people have a nasty tendency to do something that has been advised not to do. We have heard so many messages like keep the house clean, donât put garbage here, preserve our environment etc. but theses messages often fall in to the deaf ears. Sometimes these messages are like boring sermons, so they do not get the desired attention.
This PSA, created by BBDO West, also conveys a sermon, but it is not boring. The commercial, instead of directly asking the people to keep the beach clean, adopts a fresh way to convey the message. This âkeep California beautifulâ commercial shows a group of people who happily trash the beach. Letâs trash the beach- a bikini babe exhorts. Then they have a happy time trashing the beach. At the end of the fun, the commercial says- actually we shouldnât.
This is an intelligent effort to make awareness among the people against trashing the nature.
Via: Adweek
