For all self conceited ad guys who consider otherâs work as trash and who thinks that the creative world will go to the dogs after their time, donât forget. It is time to apply.
This ad for Young lions Brazil, calls for entries for the best creative advertising initiatives. The copy, which accompanies the visual of a hanging ad guy and his broken name, reads- Donât let the ad industry forget your name. Submit your work.
When we judge this ad, we should remember the fact that it is an ad for a creative competition(sorry for being so down-to earth). But, the concept is not an out-of-the-box. OK, you can tell things straight. But, this is not straight too. There is more confusion than creativity.
CREDITS
Advertising Agency: Mohallem/Artplan, Brazil
Creative Director: Ana Carolina Reis
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographer: Caio Miranda
Retouching: Ariê Magalhães
VIA: Pixel pasta
