Recently a radio ad for a government website was banned as the ad misleading kids and people to a porn site. The ad was aimed at making children aware to avoid online paedophiles.
The ad was conveying a web address that spelled the word ‘you’ as the letter ‘u’ and it proved to be misleading since it was reportedly a porn site. The commercial was prepared for the Home Office’s ‘Think U Know’ site and was aired in March this year. When people tried to log on the website the interface appeared which had listings of porn sites.
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