This an impressive print advertisement campaign launched by Terra News in Brazil to promote itself. The campaign aims at conveying that it not only provides what events is being taken place but what made them to occur and thereby focusing on the in-depth and complete coverage of news. The advertisements are showing draught hit area of Africa and a war exercise. Everything thing appearing in the ad is attached with a string to depict that everything taking place now is just a result of long drawn actions taking place which was or is not visible normally.
The campaign boasts that the news channel brings the complete and comprehensive coverage of an event. The presentation of the campaign is of course interesting and visually compelling but the use of strings in the advertisement has made some people confused. The text of the campaign reads, ‘And suddenly you start seeing the world more clearly. noticias.terra.com.br Read and understand what makes things happen.’. The campaign was created by DM9, Brazil.
Via Ads of the World
