Ginsana had launched this amusing print advertisement campaign to promote its energy tablets that helps restoring lost energy. The campaign has focused on exaggerating the problem a person faces when he or she looses energy. The campaign aimed at displaying the problematic aspect that it can fix and by inflating the problematic side it indicates towards the utility of the product. The advertisement are showing how normal tasks become enormously huge and out of proportion when no energy left in a person.
The ad have displayed dog and pen have grown so huge that it becomes virtually impossible to handle. The presentation of the campaign is attention-grabbing but it is surely not captivating and consequently effective. Re-touching too has not been handled efficiently in the campaign. The text of the campaign reads, ‘Lacking energy? When the smallest of tasks become a burden, you should take Ginsana – a more natural way to restore lost energy.’ The campaign was created by DDB, Lisbon, Portugal.
Via Ads of the World
