A phone service company just made an unnecessary connection to the backyard of a naked woman, and it left ASA frowned.
In its e-mail campaign, Retell Ltd, which sells call management systems, used the image of a naked woman wrapped in chains with an yellow sign over her bottom saying “access denied”.
Well, sex sells. Again and again. In fact, there is no connection between this image and the projected service.
No wonder. There are many examples in which sex was senselessly inserted into the ads. For example, we have seen a different highway through the hot legs of a hot babe for a car rental service.
Anyway, ASA felt that this image is actually demeaning to women, and it implies anal sex.
But read the funny part
The company explained that the photograph of the naked woman in chains was chosen because it was the “most striking image available” when they entered the phrase ‘access denied’ into a search on a reputable photograph gallery.
That is a funny part.
But wait for the funniest part of this news.
In its defence Retell said that before sending the email it had showed it to three female employees of varying ages and none of whom took offence.
Via: Inthenews
