However, weep not women…

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yardleymascara

Ricky Martin is a guy.

A world wide heartbreak from straight women is expected.

But, weep not women.

This is a cheeky, clever ad for Yardley’s tear-proof mascara, which is published in South Africa. The ad has been developed by Cape-based advertising agency, Bester Burke.

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The advertisers have managed to take advantage of the news item. Though it has naturally a short-life(in terms of its commercial interst), it has a longer life when we consider the aesthetic approach in advertising.

Via: Queerty

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