Advertisement industry seems to be always restless in its endless journey to find unique and interesting ways to deliver their message. In their expedition to deliver engaging and personalized message to make people feel special and attract their attention they have devised talking billboard. This genus of billboard will be installed in four U.S. cities to begin with, which will deliver custom messages to Mini Cooper owners on digital signs.
These talking billboards will carry typical advertising but are programmed to identify approaching Mini drivers through a coded signal from a radio chip and thus it will deliver the customized message.
However, the experiment will definitely help raising a few eyebrows on the ground that these types of interactive billboard can be dangerous for drivers. This development will definitely trigger a debate between advertisers and safety experts whether drivers might be dangerously distracted by message flashed on digital billboards.
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