This is an anti-smoking campaign with a specific focus on the negative side of second hand smoking. The campaign aims at showing its better not to give consent for smoking as it is tantamount to a murder. The message of the campaign is very clear however, the presentation of the campaign struggles for clear depiction. The campaign shows that a person putting a mast on the faces of other people. This sort of depiction seems to be little nit forced.
The campaign has taken shots of various public places where usually this kind of situation arises. The campaign simply urges to not to give consent to smoke. The presentation of the ad is certainly bleak and it would be difficult to ascertain whether this campaign would work.
Via Twenty Four
