What are your issues, girls? Is it school or love? Is it boobs or cannabis? Or, is it Geometry or Waxing? Talk about all your issues- that is what this visually tricky print campaign urges to the confused girls who are on the brink of womanhood.
This print campaign for GirlTalk.dk, developed by DDB, Copenhagen, Denmark, uses tricky visuals to communicate the message. When the ads ask about each issues they are somehow depicted in each of the visuals.
The campaign, apart from the direct message, has its own implications that we can understand upon closer observation. Teenage girls attribute their confusion to rather direct reasons.
But, hidden behind them, there are the real issues which are nagging them.
CREDITS
Advertising Agency: DDB, Copenhagen, Denmark
Creative Director: Jesper Schmidt
Art Directors: Martin Jørgensen, Bue P. Peitersen
Copywriters: Bue P. Peitersen, Martin Jørgensen
DTP: Lasse Salling
