Some of you may feel that this print campaign is clever in conveying the message. But what I feel about this campaign is that it is just a lazy result of easy execution without much effort other than an average (yet clear enough) concept.
This print campaign, developed by Cheil Worldwide, promotes Samsung Omnia through Warner brothers, 20th century fox and Columbia pictures. So, anyone can understand that they are going to watch a Hollywood movie.
The copy reads- Enjoy the small screen. Samsung Omnia
Well, I admit that the visuals convey the message clearly. But, the campaign has been developed in such a lazy way.
CREDITS
Advertising Agency: Cheil Worldwide, Gurgaon, India
Creative Director: Vedobroto Roy
Art Director: Chetana Prasad
Copywriter: Vedobroto Roy
Illustrator: PaintBox
