This is a brilliant ad campaign for a newspaper where one can clearly witness the meeting point of poverty and intellect. The ad campaign was undertaken to promote Surprise newspaper sold by the homeless and the newspaper helps those people from streets with career opportunity.
The art direction of the ad and the basic idea were excellently executed in the advertisement. The tag line of the ad reads as ‘A career opportunity for everybody’. The ad campaign is credited to Publicis, Zurich.
