If taken prima facie the advertisement gives impression that the advertisement meant for human rights awareness advertisements. However, this advertisement was created for Fabricare operating in laundry and dry cleaning of clothes. This is an unique advertisement campaign as it has successfully depicted competition as abuse. By using this concept the ad makers were able to hint at the culprits without explicitly mentioning them and making the ad a bit controversial.
The objective of the campaign was very clear, to get noticed on a small budget and it is surely achieved by the company. The ad has been titled Low budget-high impact launch of Fabricare and it was created by Banyan International.
Via Best Ads on TV
