Surfrider Foundation involved in preservation of seas had launched this print advertisement to create awareness regarding safety and cleanliness of beaches in order to save seas. The advertisement clearly aims at conveying that the waste on the beaches reflects human’s careless and irresponsible behavior and consequently onus is on us to clean it up as beaches cannot clean itself.
The advertisement is showing a huge glove to depict that extra special efforts are needed to be taken to clean the beaches. The advertisement urges people to contribute their efforts to clean a beach on specific dates. The presentation of the advertisement is exceptionally compact that delivers it message effectively.
The copy of the ad reads, ‘Unfortunately the beach doesn’t clean itself. Cleaning days March 23rd, 24th, 25th. Surfrider Foundation’. The advertisement was created by Young & Rubicam, France.
Via Ads of the world
