This is an interesting print advertisement campaign launched by Mentitas to promote its Strong Mints. The campaign is laying emphasis on the strong aspect of the mint and rightly chooses the nose as the prime victim of it. The advertisement is showing an ugly mouth which was in desperate need of the mint and once it takes that the nose almost goes to death. The advertisement portrays a torture cell where mouth uses various torture techniques on the nose.
In the first place the campaign has exhibited an exceptional example of an appropriate exaggeration of idea, which is actually remarkable. The art direction has also done a great job to produce a visually effective advertisement campaign. The text of the ad reads, ‘Mentitas. Stop the torture. Strong mints.’ The campaign was created by Lowe Porta, Santiago, Chile.
Via Ads of the World
