These cute little students from Southern Illinois University Carbondale have actually created a super bowl commercial for Banterra Bank. The 30 second commercial for the bank will be aired during first and second quarters of the game.
The students, studying Radio and Television at SIUC have actually (really surprising, isn’t it) partnered with the bank for producing the spot. Banterra Bank feels this can be an ideal way to be innovative and hopes the ad will stand them apart from the multimillion dollar advertising competition.
Wow…what a concept…I must say. The story is so perfectly blended with the kids-making-ads-against-professional-ones idea you can easily call it one of the most evoking behind the scenes human interest stories in the super bowl commercial gala. Will definitely grab a lot of attention just for the reason.
One of the students Bower felt that that was indeed a big responsibility. Surely dude, that’s an amazing opportunity for you people, now whether you can break the clutter or not and bag if not more some accounts from the established agencies only time will decide.
Best of luck. Welcome to the big bad world of advertising.
Via [Southernillinoisan] and [Wqad]
