Introducing mobile ESPN. Sports fans, your, phone has arrived. Latest commercial from ESPN set to debut in XL super bowl features Jim Edmonds, Torii Hunter, Juan Pierre, Hudson Street and David Wells; basketball stars Baron Davis and Stephon Marbury; football player Antonio Gates; tennis star Robby Ginepri; boxer Jeff Lacy; bowler Chris Barnes; and gymnast Carly Patterson. Informs Adweek.
The sixty second spot has been created by Boston based Arnold Worldwide. ESPN has a budget of around $30 million for this campaign. The ad spot is kind of metaphor where sports fan get all the fun sporty stuff (that is variety of sports programming) from Mobile ESPN. All crazy things started happening. The gist of the story is no matter wherever the sports crazy fan go thanks to Mobile ESPN they are in touch with latest development happening in the field. Sports content navigation seems working all right out in the tiny device. They call it Sports Heaven.
Via [Adweek] and [Boxingscene]
