This is an interesting advertisement campaign launched by Sunlight detergent to promote its brand image. The campaign focuses on emphasizing the power of the Sunlight detergent to clean stains and cloths. The campaign aims at underscoring the fact that the product provides eternal cleanliness in order to highlight the strength and power of the detergent. The advertisements are showing a man and woman wearing message that gives impression as if the internal immorality is also being washed with the detergent.
The campaign also reflects a bright example of a perfect exaggeration of the core idea of the campaign. The campaign has successfully explained that the product can even take efforts to wash or clean unseen dirt that we wear everyday. The campaign has been appropriately titled, Come Clean.
Via Scary Ideas
