Stv had launched a print advertising campaign to make people know the various activities and products of the company. This actually an interesting and intelligent way of conveying that the company has got it all what have been generally are considered outdoor activities. The campaign has presented the idea in an extremely humorous form showing people in awkward places.
The campaign has displayed an exercise of a remarkable creativity. The art direction of the campaign has definitely helped to make it effective. However, the first ad with an ambience of toilet is the best in the campaign.
Via Ad Nerd
