This outdoor advertising campaign for Discovery channel was undertaken with a view to promote its mummies week. The campaign had turned many things what looked like a mummy at various public places. The cars and scooters were wrapped in order to look like a mummy however, these mummies gives an impression that the articles are packed for transportation. However, turning a rooftop of a bus stand into a mummy is quite baffling.
Undoubtedly the basic idea for the campaign was very good and it would have worked effectively if the execution of the idea would have been equally talented. The copy of the campaign was used to inform people about the concerned period when Discovery was celebrating its mummies week. The campaign was created by Ogilvy & Mather
Via Emaaltshift
