This is an amusing print advertising campaign to promote strip waxing studios, brilliantly linked hairy gorilla with waxed bodies for making instantaneous comparison. However, the first ad is not that impressive compared to the second one since depiction of idea is not very clear. The ad showing gorilla sitting with two men with waxed bodies is quite entertaining.
The presentation of the advertisements does not seem to be appropriate enough to portray the basic idea of the ad, which seems to rather good. Moreover, the art direction too cannot be patted for a good job either. The ad is created by Batey, Singapore.
Via Best Ads on TV
