Much attention and logical analysis is needed whenever we make comparisons in advertisements, especially if it is for food products. As human beings tend to connect the product with other things, even though they are obviously different sometimes, the comparison should be in a right way. Because if you make the wrong kind of comparison in the ad, you are actually hurting their associative thinking habit.
For example, you canât sell eggs through a snake. Its highly inappropriate to feature illogical images and provoke repugnant things related to associative thinking. Well, I donât judge this ad as repugnant or inappropriate. It invites our attention with its creativity. But, the question is- can it sell the product? You decide.
This ad for Delifrance has been developed by Saatchi & Saatchi, Düsseldorf, Germany.
The copy reads- Ready to bake at home
The ad features bread-slippers, making an unexpected connection with slippers, bread and home.
CREDITS
Advertising Agency: Saatchi & Saatchi, Düsseldorf, Germany
Executive Creative Director: Stephan Zilges
Creative Director: Marco Obermann
Art Director: Jean-Pierre Gregor
Copywriter: Christopher Nothegger, Till Köster
Photographer: Jost Hiller
Via: Ads of the world
